A sustainable retail sector | Sirha 2019
Market Trends
19 November 2018

A sustainable retail sector

The major food retailers are adapting their offering by introducing solutions that are more respectful of our environment.

Food waste represents 89 million tonnes in Europe. The continent generates more than 25 million tonnes of plastic waste per year, according to Média Terre. In response to this alarming observation several major players in the retail industry have decided to take action. 
Lidl for instance have introduced a series of environmental actions in many of their stores. In Copenhagen, the chain opened “the most eco-friendly supermarket in Europe”, according to State of Green. Among the numerous initiatives: the store is built using sustainable materials, bags are composed of 80% recycled materials, parking lots are fitted with outlets to charge both electric cars and bikes.
In Ireland, Lidl has removed all non-recyclable plastic from their range of fruits and vegetables, and will soon apply this to meat and chicken products too. All single-use products such as straws, disposable cutlery and plates have also been dropped from their shelves. In England, Waitrose are also keen to reduce non-recyclable plastic by limiting the use of disposable cups, potentially saving up to 52 million cups per year according to the chain store. In Amsterdam, supermarket chain Ekoplaza takes a step further and proposes a zero plastic aisle: 680 food items with no packaging. This represents a worldwide first and should be rolled out to 74 other Ekoplaza stores by the end of the year.

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