Experts pole


"International" experts


Business France and its line ministries are helping to make SIRHA LYON 2021 a flagship event for the revival of French export companies. Thanks to a comprehensive system combining special BtoB export meetings and market conferences with dedicated experts, Business France helps catering professionals to develop internationally during Sirha.

More information:

You can also find the analysis of the major influences of the Food Service 2022-2026 on the Sirha Métiers de Bouche space on September 24 at 1 p.m.


Partner of Sirha for 2 years, Resto France Experts has set up expert courses to guide and support customers and visitors in the aisles of the show.
Find all the courses offered on
Contact and registration:
Meet the Resto France Experts at the Pôle Experts on the mezzanine, at the entrance to the show.

"Trend" experts


Created in partnership with Loeb Innovations, the Sirha Hub exhibition traces the last 100 years of cooking. What’s next? To understand the trends from yesterday to tomorrow, Frédéric Loeb suggests going further, and presents the major influences, trends and challenges of the Food Service of 2022-2026, thanks to daily and explanatory visits to the Sirha Hub space. .
To register:


The leaders Club is offering, on the occasion of Sirha, a "Trend Tour" focusing on food court and food hall, on Saturday September 25, bilingual French-English.
In the program :

  • Guided and commented tour of the Food Society food hall
  • Guided and commented tour of the Food Traboule food court
  • Guided tour of Sirha with the Leaders Club France team

Schedule and registration here
Price: 80 euros incl.

"Innovations" experts


Sirha partner for many years, for Sirha Lyon 2021 Food Service Vision deciphers the innovations offered by exhibitors.
To go further, Food Service Vision offers specific innovation tours.


The pandemic has hit the foodservice planet hard, forcing its players to reinvent themselves to respond to our new ways of consuming: importance of price, locality, return of pleasure, home-made products, acceleration of digitization and delivery, outsourcing of food… After a quick presentation of trade fair trends, Nutrimarketing guides you through the aisles to discover the new products not to be missed.
Tour program:
 Thursday September 23:

  • 11am: SIRHA trends
  • 3 p.m .: The local

Friday September 24:

  • 11am: SIRHA trends
  • 3 p.m: The plant

Saturday September 25:

  • 11am: SIRHA trends
  • 3 pm: Sustainable development

Sunday September 26:

  • 11am: SIRHA trends

Monday September 27:

  • 11am: SIRHA trends

Meet at booth 3F21
Contact: Sophie de Reynal -

Recruitment experts


Ambassae Cabinet Conseil, your Employment, Recruitment & Training partner! Trust the experts and the know-how that has belonged to us since 2006.

  • A team of 10 business experts at your disposal to answer your requests, all graduates of the HR sector or HR training.
  • 15 years of expertise: since 2006, Ambassade CC has positioned itself as a leader in its sector thanks to quality expertise in the HR sector.
  • France & International: our expert consultants can operate in France & internationally to answer all your requests
  • Our clients: 1,500 references, and we work in all types of establishments linked to the Hotel, Restaurant and catering sector.

Embassy is:

  • 350 placements per year
  • Permanent and seasonal / managerial and operational recruitments
  • Our precious asset: a base of more than 85,000 professionals in the sector

Finally, don't forget your rights to the training you have for you and your teams. Obviously, this is not the priority in the current context but we can take care of it which would come to a zero cost for your establishment. You can very well start the formalities for training and start them between 2021 and 2022.
Contact: 05 61 70 91 04 -

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