Eat healthy, live better | Sirha 2019
Market Trends
31 October 2018

Eat healthy, live better

SIRHA together with Food Service Vision has decrypted this global influence that is ‘Naturally good’. 

Many health issues, allergies or intolerances are linked to our diet. In western countries, food allergies in children and young people under the age of 18 have increased by 50% between 1997 and 2011 (Source: Food Allergy Research & Education, 2012). In China, where pollution and agricultural contamination represent a major challenge for the country, 72% is concerned that the food they eat might be harmful to their health. 

Consumers are reacting: they pay more attention to the provenance of their food and the nutritional properties thereof. Palaeolithic diet (based on proteins, vegetal and oil seeds and plants), super-foods, ultra-nutritious powder-meals… The segment of heathy food is booming. In France, 1 out of 2 meals eaten out of the home are purchased from a ‘fast casual’ chain, a concept in between self-service and healthier food.

Other concepts of catering also seek to offer an answer to this trend, such as The Cure in Paris, a mood restaurant where one chooses one’s meal according to one’s physical condition and/or state of mind; That’s Vapore in Italy where everything is steam cooked; or Wild & the Moon in Dubai, Paris and New York, a juice bar that also proposes ‘detox’ treatments. Direct effect: the eat-better influence is driving growth in the commercial food service market. 

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