0 hassle, 100% happy
French consumers spend less time at the table but they still want to find quality food and enjoy a hassle-free experience.
This easy and practical food experience relies on two main aspects: delivery and extra-simplified experience. In 2017, one out two French consumers has had a meal delivered to their home. Restaurateurs are increasingly keen to adopt meal delivery: in France 22% of restaurants propose the service and 43% intend to propose it by 2020. In 2016, Domino’s Pizza took things a step further by testing the first drone-delivery service in New-Zealand, as well as delivery via self-driving car in the United States.
The industry is also seeking to simplify the culinary experience with the help of digital tools. These are increasingly used to manage back office tasks, the kitchens via connected appliances, and in the dining room to facilitate the customer experience. In New York and Washington, Eatsa proposes a waiter-less restaurant where customers pick up their orders from a drawer. In France, Awadac proposes tables featuring integrated tablets to place your orders. According to Food Service Vision, 8 out of 10 restaurateurs will be using e-commerce by the year 2020.
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