Food Studio

In 2013, Food Studio by Sirha gets a facelift!

Place des Lumières - Eurexpo Entrance

The brand new recipe: Four original concepts, a fresh decoration and an exhibition that mixes fashion and cooking... condensed creativity!

"Giving life to the major trends that will affect the food market of the future" this is the objective of the Food Studio by Sirha. This space is divided into four thematic areas inspired by the work of the World Food Summit Sirha and Loeb Innovation and designed by Emmanuel Chevalier.

From 26 to 30 January 2013, these experimental laboratories will explore culinary innovation by staging exclusive and major trends of food service.

Through its investment partners, Food Studio by Sirha is now a living laboratory in the heart of Sirha. During the 5 days of the show, our partners reveal the results of their research with culinary creations created exclusively for the Sirha. For this 2013 edition, the partners of Food Studio by Sirha will explore four culinary trends:

Care & Trust – trust the product, knowing its origin and manufacturing process ... Concerned about his well-being and health, the consumer needs to be informed and reassured.
Unexpected Emotion – The unexpected, the surprise ... Focusing on each product, the consumer is on the lookout for what can sublimate his experience. It seeks to experience heartfelt emotions, to experience new sensations.
Hyper Customization – A custom product, a custom place... In a context of hyper consumption, the individual rejects uniformity. He claims the right to a diet adapted to his own needs, personal situation and age.
Playful Accessibility – Convenience, comfort, immediacy ... The consumer is looking for what is fun. He wants to be free, have fun, and satisfy his desires with ease, without constraints. “Everything at once, but with quality” is his motto.

Official partners of the Food Studio by Sirha 2013

Food Studio by Sirha is inspired by

« Food Design » exhibition

For the very first time, Food Studio by Sirha welcomes an exhibition « Food Design » associating great names of Fashion and Design, with young and talented chefs and pastry cooks.

The concept: an invasion of CAKETOYZ, cakes in the shape of toys, brought straight ahead from the imagination of the invited creators.

The exhibition will be settled in the middle of Food Studio by Sirha, from 26 to 30 January 2013.

Exclusively : The first CAKETOYZ designed by Emmanuel CHEVALIER and Bertrand BALAY !

The participants of CAKETOYZ exhibition:

Bertrand Balay (Pastry Chef, Compagnons du Devoir) and Emmanuel Chevalier (Designer) who also are co-curators of the exhibition
Sébastien Bouillet (Chocolatier) and Nicolas Fafiotte (fashion designer)
Philippe Rigollot (MOF Pastry Chef 2007 - World Pastry Champion 2005)
Benoît Castel (Pastry Chef)
Christophe Adam (Pastry Chef)
Martin Diez (Pastry Chef) and Philippe Bertrand (MOF Chocolatier 1996)
Nathalie Chaize (Fashion Designer) and Arnaud Pelen (Chocolatier)
Max Chaoul (Fashion Designer) and Franck Michel (MOF Pastry Chef 2004 – World Pastry Champion 2006)
On Aura Tout Vu : Livia Stoianova, Yassen Samouilov and André de Sà Pessoa (Créateurs)
Agatha Ruiz de la Prada (Fashion Designer)
Le Village des Créateurs is a display dedicated to young designers: Rémi Casado, Morgan Kirch, Boris Fuchy, Atypeek, Laspid, Marie Antoilette et Labo de Lisa (Designers)
Alexis Bouillet (Pastry Cook Hotel Georges V – Winner of WorldSkills 2011)
Christophe Tuloup (Pastry Chef), Richard Hawke (pastry trainer l’ENSP) et Victorien Pacqueteau (Pastry Cook)
Jérôme de Oliveira (World Pastry Champion 2009)
Frédéric Hawecker (MOF Chocolatier 2011)
Camille Lesecq (Pastry Chef of the year 2010) et Christophe Felder (Pastry Chef)

* MOF refers to the award « Meilleurs Ouvriers de France” (Best Craftmen of France)

The designers Agatha Ruiz de la Prada, On Aura Tout Vu and Village des Créateurs have worked with Arnaud Bourg Broc, one of the talented pastry chefs members of the Compagnons du Devoir to create their delicious monsters.

* MOF refers to the award « Meilleurs Ouvriers de France” (Best Craftmen of France)