FOOD STUDIO BY SIRHA

The foodservice R & D in the spotlight

Trends that are barely emerging are already at Sirha! The show’s partners use the Food Studio to unveil the latest fruits of their research - live and as exclusive previews. You too can make sure your innovations get the pride of place they deserve, and take advantage of a new service: inclusion in the Trends Book, which reveals some secrets that can be directly applied to your sector.

Food Sutio 2009 © Francis Mainard

" We've been a partner of Sirha for more than 10 years now. We can see that the show is getting bigger and bigger because more and more people are interested in gastronomy…

Sihra is different to other shows for us because we do not have a commercial stand as such; GL Events simply says to us: “Here's a stand, just create, invent and show us what you can do”. It's really very interesting because it's a different approach to your typical business-minded stand. We can experiment and try things that we wouldn't dare try in other places. We meet end consumers in the bakery workshop and we have great interaction with them during consumer tests, where we get them to express their opinions on bread colours, textures or tastes. It really is a laboratory where we may very well be inventing the products sold on the shelves tomorrow."

Patrick Eyroi / Marketing Manager BRIDOR