“At this year’s Sirha I was impressed by the visitors’ enthusiasm and the exhibitors’ positive attitude. In this changing world, we have to develop innovative projects. We all need to discover something different. Sirha illustrates that perfectly: roots that have been patiently laid down over several decades, combined with a creative spirit, innovation, artistry, and colour!”

Pascal Camus, General Manager, Grandes Distilleries Peureux
(Winner of the 2009 Innovation Award)

GREAT SUCCESS STORIES START AT SIRHA!

Each Sirha exhibition attracts more than a thousand journalists representing the major media from 136 countries: a golden opportunity to give your innovations the exposure they deserve!

Sirha succeeds in targeting all segments of the hotel and catering trade

20 % Bakery, pastry and confectionery
7 % Food trades
24 % Commercial catering
10 % Contract catering
6 % Independent and chain hotels
7 % Manufacturers, equipment dealers, fitters
2 % Specifiers, architects, design offices
10 % Wholesalers, buying groups, supermarkets & superstores
7 % Food industry
7 % Services, training, organisations

Sirha succeeds in attracting high-calibre visitors

(extract from visitors’ job titles)

• 5 359 head chefs
• 2 359 station chefs
• 2 292 pastry chefs
• 3 590 buyers
• 2 455 catering or hotel managers
• 2 266 R&D and quality managers
• 510 store department managers
• 573 intendants

Sirha succeeds in getting users  to rub shoulders with decision-makers

• 60 % managers, buyers and chefs

Source : Sirha 2009